Millions to Learn Why ‘Parts Matter’ Through Broad-Reaching New Digital Campaign from Federal-Mogul Motorparts


Whether it’s a collision that could have been avoided, a loss of control caused by a broken steering component or an engine breakdown at the height of rush hour, millions of automotive repair professionals and consumers will soon be reminded why “Parts Matter” through a broad-reaching new digital advertising and social media campaign from Federal-Mogul Motorparts.

A division of Federal-Mogul Holdings Corporation, Federal-Mogul Motorparts is a leading global manufacturer and supplier of original equipment and premium branded replacement parts that provide the quality, safety and performance preferred by professional technicians and consumers. Developed in partnership with award-winning global digital marketing agency iCrossing, the new campaign will combine powerful imagery, safety and service reminders, special offers and user generated content to demonstrate why choosing high-quality replacement parts from a trusted source is always the best choice.

“‘Parts Matter’ reduces an often complex buying experience to a powerfully simple, fact-based message that will resonate with professional technicians and vehicle owners,” said Jessica Wynn, global director, digital marketing and strategy, Federal-Mogul Motorparts. “When it comes to choosing any replacement product, whether a brake pad, control arm, wiper blade, spark plug, headlamp or head gasket, that choice can ultimately affect the vehicle’s safety, performance and reliability. Parts matter because the wrong choice can have serious consequences.”

The digital campaign debuts this week in a wide range of automotive trade and consumer-targeted digital media, including, a comprehensive free online resource that helps consumers make informed decisions regarding vehicle repairs. The campaign will include social media elements through which consumers and repair professionals will be encouraged to share their own examples – through photos, videos and stories – of why “parts matter.” This multi-faceted digital campaign will be integrated with other trade and consumer advertising, editorial and additional marketing activities in support of Federal-Mogul Motorparts’ broad portfolio of premium brands and products, including ANCO® wiper blades; Champion® spark plugs, wipers and filters; Fel-Pro® gaskets; MOOG® steering and suspension parts; National® seals; Wagner® brake products; and Wagner lighting.

In addition to the “Parts Matter” digital campaign, Federal-Mogul Motorparts recently launched a “Tech First” initiative comprising on-site, on-line and telephone-based technical training and product support available at no charge to technicians, repair shop owners and parts professionals.

As the company’s new digital advertising agency of record (AOR), iCrossing brings extensive experience in helping leading brands drive customer engagement through creative, impactful digital campaigns. Identified as a “Leader” in the Gartner Magic Quadrant for digital marketing agencies, the company has represented a number of automotive OEMs and leading global consumer brands.

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Kevin Harvick Dominates at Las Vegas, Crew Chief Rodney Childers Named MOOG® ‘Problem Solver of the Race’


Defending NASCAR® Sprint Cup champion Kevin Harvick led a race-high 142 laps in winning his third race in the past six Cup Series starts, and Harvick’s crew chief, Rodney Childers, was selected as the MOOG® Steering and Suspension “Problem Solver of the Race” in Sunday’s Kobalt 400 at Las Vegas (Nev.) Motor Speedway. MOOG is the Official Steering and Suspension of NASCAR.

Sponsored by Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corporation, the weekly MOOG Problem Solver award is presented to the Cup Series crew chief whose car delivers the best second-half improvement in average lap time while finishing on the lead lap. Harvick and Childers’ MOOG-equipped No. 4 Jimmy John’s/Budweiser Chevrolet was fast in virtually all phases of Sunday’s race, but Childers and the Stewart-Haas Racing crew managed to coax a race-best 0.306-second-per-lap improvement over the final 134 laps of the 1.5-mile speedway. In truth, the only serious challenge the team faced was an ominous vibration during the final few laps, but Harvick still managed a 1.640-second margin of victory over the No. 78 Chevrolet SS of Martin Truex Jr.

Harvick’s win extends his streak of top-two Cup Series finishes to six, the 4 car having finished second this year at Daytona and Atlanta and winning two of the final three starts of 2014. He and Childers are in just their second season together at Stewart-Haas.

“Rodney and Kevin put all the pieces together in the second half of last year, and it looks like nothing has changed in 2015. You can see the confidence in their eyes from the moment they arrive at the track, and Rodney and the Stewart-Haas crew have been nearly flawless on pit road,” said Tim Nelson, director of motorsports for Federal-Mogul Motorparts.

In addition to weekly MOOG Problem Solver honors, Federal-Mogul Motorparts sponsors the season-ending $100,000 MOOG “Problem Solver of the Year” Award, presented to the crew chief with the best overall performance throughout the 36-race season. Defending Problem Solver of the Year is Luke Lambert, crew chief for Ryan Newman and the MOOG-equipped No. 31 Chevrolet, which finished third in Sunday’s race.

The preferred choice of professional technicians and NASCAR crew chiefs, MOOG is in its 50th year of Cup competition. MOOG parts have been the choice of every Cup series champion since 1966, an unprecedented 49-year winning streak.

To learn more about MOOG products, please contact your MOOG Steering and Suspension supplier or visit the technician-focused website. Like MOOG on Facebook at and follow the brand on Twitter for product updates and special promotions.

Special Offer from Champion® Spark Plugs Can Help Consumers Save Up to $40 on Automotive Tune-Ups


Consumers who tune up their vehicles for improved performance, efficiency and reliability can save up to $40 through a new mail-in rebate offer from Federal-Mogul Motorparts’ iconic Champion® Spark Plugs brand. Federal-Mogul Motorparts is a division of Federal-Mogul Holdings Corporation .

Now through December 31, 2015, consumers can qualify for mail-in rebates of $2.50 per plug on premium Champion® Iridium spark plugs, as well as $2 mail-in rebates for each Champion Double Platinum Power™ and Platinum Power™ spark plug purchased through December 31. Also available is a $2 mail-in rebate on Champion glow plugs for diesel-fueled vehicles.

Performing periodic tune-ups – including replacing worn spark plugs with new, “Performance Driven™” Champion plugs – can in many cases help restore engine power, fuel efficiency and reliability, eliminate hesitation, improve idle and prevent potential damage to the vehicle’s catalytic converter. The Champion brand offers a comprehensive range of premium replacement spark plugs featuring leading-edge technologies that help meet the precise operating demands of each corresponding engine. Champion plugs are available through thousands of North American automotive parts providers.

“It can be very difficult to notice the gradual loss of engine power and efficiency, so it makes sense to have your spark plugs and other ignition system components checked at the intervals recommended in the vehicle owner’s manual,” said Champion Brand Manager Ann Skrycki-Mohler. “If the plugs are worn, there’s a good chance your engine is not operating at peak efficiency.”

An ideal choice for today’s iridium-equipped domestic and foreign-nameplate engines, Champion® Iridium spark plugs feature a fine-wire iridium center electrode and the brand’s exclusive Heat-Active™ alloy for maximum performance and long life. Champion Double Platinum Power spark plugs are equipped with two platinum conductors and the Heat-Active alloy, ensuring exceptional performance in virtually any domestic or foreign-nameplate engine. The single platinum conductor in Champion Platinum Power plugs helps provide better ignitability and smoother idle under a wide range of operating conditions. Champion glow plugs are engineered to help today’s diesel engines start faster and more quickly reach optimal operating temperatures for enhanced efficiency and performance.

Maximum product rebate is $40. Rebates may be paid by check, PayPal or Champion Visa® prepaid card. For additional rules and restrictions, please visit

For more information regarding Champion spark plugs, simply visit the nearest Champion provider or log on to Follow the brand’s @ChampionPlugs Twitter feed and like us on Facebook at To identify the best Champion plug for any application, please use the free electronic catalog.

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Federal-Mogul Motorparts Introduces Sealed Power® Vintage Line For Classic American Engines


The Sealed Power ® Engine Parts brand has introduced an extensive line of vintage replacement engine components covering millions of classic American passenger vehicles manufactured between 1928 and 1980. The new Sealed Power Vintage™ product line includes original equipment-design pistons, piston rings, gaskets, engine bearings and valvetrain components updated and enhanced to today’s quality standards. Sealed Power products are distributed by Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corporation.

“Car collectors and restoration specialists appreciate our heritage as a leading original equipment manufacturer for many of the most popular vintage American passenger cars and light trucks. What they might not have known until now is that we have continued to offer a full line of replacement parts and gaskets to help keep these engines running like new,” said Raymond King, global director, engine and sealing, Federal-Mogul Motorparts.

The Sealed Power Vintage line includes:

  • Cast and POWERFORGED® aluminum pistons
  • Piston rings
  • Piston-and-ring combination sets
  • Gasket sets featuring premium Fel-Pro® gaskets
  • Main, rod and cam bearings
  • Intake and exhaust valves, valve springs, push rods, rocker arms, lifters, and related parts

Product features and benefits information, along with virtual “paper” catalogs featuring digital search capability, can be found at

For additional information regarding Sealed Power Vintage engine parts, please contact your Sealed Power or Speed-Pro® distributor or visit

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Consumer Savings Available on Award-Winning Wagner® Brake Pads


Vehicle owners can save up to $30 on brake jobs this spring by choosing Wagner® ThermoQuiet® premium brake pads. Now through May 31, 2015, the Wagner “Install the Best!” promotion will offer mail-in rebates of $15 per front brake pad set and/or $15 per rear pad set to consumers who complete qualifying purchases through any participating North American automotive service business or parts provider.

Manufactured by Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corporation, Wagner brake pads are the first four-time winner of the prestigious Frost & Sullivan U.S. Product Leadership Award in the brakes category. In the most recent award survey, professional technicians selected Wagner as the best overall brand of replacement pads by a nearly 2-to-1 margin, consistently citing product quality, quiet performance, longevity and ease of installation as leading benefits.

“We are pleased to be able to help consumers save money on brake repairs while enjoying the benefits of award-winning Wagner ThermoQuiet premium brake pads,” said Lou Kafantaris, group brand manager, Federal-Mogul Motorparts. “As the leading choice of professionals, Wagner pads offer outstanding stopping power, long life and quiet performance in virtually any foreign nameplate or domestic vehicle.”

Included in the rebate offer are Wagner ThermoQuiet CeramicNXT brake pads featuring the brand’s exclusive OE21™ low-copper friction formulations, which are 35 percent quieter and offer 15 percent more stopping power and up to 40 percent greater fade resistance than previous Wagner ceramic formulations.

For additional information regarding the Wagner “Install the Best!” rebate offer, simply visit any Wagner Brake parts and/or service provider or visit Rebate materials must be submitted within 14 days of purchase. See for additional rules and restrictions.

Casey Mears Crew Chief Robert ‘Bootie’ Barker Earns Career-First MOOG® Problem Solver of the Race Award at Daytona


Casey Mears and Robert “Bootie” Barker, driver and crew chief, respectively, of the No. 13 GEICO Chevrolet SS, earned one of the final spots in the starting grid for Sunday’s Daytona 500 thanks to another driver’s last-second pass in Thursday’s 150-mile qualifier. On Sunday evening, they were celebrating an impressive top-10 finish in NASCAR’s most prestigious event as well as Barker’s career-first “Problem Solver of the Race” award from MOOG®, Official Steering and Suspension of NASCAR.

The MOOG award is presented following each Sprint Cup contest to the crew chief whose car has posted the greatest second-half improvement in average lap time while finishing on the lead lap. The MOOG-equipped No. 13 Chevrolet, owned by Germain Racing, delivered a race-best 0.112-second improvement as it picked up 35 positions overall to finish sixth at Daytona. MOOG Steering and Suspension is a brand of Federal-Mogul Motorparts, which is a division of Federal-Mogul Holdings Corporation.

Mears and Barker, who blew an engine early in their 150-mile qualifier, edged into the Sunday’s starting field based on 2014 Cup Series points as well as Ricky Stenhouse Jr.’s final-lap pass of Brian Scott in the Thursday night event. Regardless of how they qualified for Sunday’s “Great American Race,” the 13 team made the most of the opportunity, with Barker’s strategy focused on staying clear of contact in the early going and then driving toward the front over the final 40 laps. With the help of precise adjustments to the car’s MOOG-equipped chassis, Mears was running strong in 18th position on Lap 161. The 13 car improved to 12th just five laps later and cracked the top 10 with 18 laps to go. Mears was closing in on the top five when the field was frozen following a final-lap accident.

“Bootie and Casey had a perfect restrictor plate strategy and when the time came, they had the power and handling to make a strong move toward the front,” said Tim Nelson, director of motorsports for the MOOG brand and Federal-Mogul Motorparts. “A big part of the problem solving process at tracks like Daytona and Talladega is to stay out of trouble early and focus on making your car better through smart chassis adjustments and great pit performance. Bootie and the Germain racing crew were outstanding today.”

The preferred choice of professional technicians and NASCAR crew chiefs, MOOG is in its 50th year of Cup competition. The brand also sponsors the $100,000 “Problem Solver of the Year” award, presented to the crew chief with the best overall performance throughout the 36-race Sprint Cup season. MOOG parts have been the choice of every Cup Series champion since 1966, an unprecedented 49-year winning streak.

To learn more about MOOG products, please contact your MOOG Steering and Suspension supplier or visit the technician-focused website. Like MOOG on Facebook at and follow the brand on Twitter for product updates and special promotions.

Impact of Winter Storms and West Coast Port Dispute

We previously notified you that this week’s extreme and hazardous weather conditions had disrupted shipments both into and from our Smyrna, Tennessee and Maysville, Kentucky facilities. Unfortunately the severe impact of the storms on this region has had lingering effects. While these events are beyond our control, we want to assure you we are doing all we can to safely re-establish normal operations, including adding additional staffing around-the-clock. (See attachment for more details)

Link: 2 20 2015 Severe Weather and Port Delays

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