‘Garage Gurus’ Roll Out Black Carpet For Chicago-Area Vehicle Repair Professionals

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Vehicle repair professionals from across the Chicago area enjoyed the “black carpet” treatment and a chance to swap stories with reality TV star Danny “The Count” Koker during last night’s grand opening of the “Garage Gurus” regional training center in Skokie. Garage Gurus is a first-of-its-kind, nationwide technical education network for vehicle repair technicians, shop owners and other professionals.

Created by Federal-Mogul Motorparts, a leading global manufacturer and supplier of original equipment and premium branded replacement components, the network will comprise 15 state-of-the-art training centers by the end of the year. Federal-Mogul Motorparts is a division of Federal-Mogul Holdings Corporation.

The new Skokie training center offers an extensive curriculum of onsite, online and on-demand courses designed to help technicians, shop owners, service writers, and other front-line professionals stay on the leading edge of vehicle technology. Accessing critical diagnostic and repair information and related skills-based training has long been a challenge for the nation’s nearly 220,000 automotive repair businesses.

“We expect this location to become a training hub for the Chicago area’s more than 6,200 automotive and commercial-vehicle repair businesses,” said Dan Ninivaggi, CEO, Federal-Mogul Motorparts. “These local businesses and their thousands of employees need and deserve aggressive, highly accessible support as they diagnose and repair each new vehicle technology, from brakes and suspension to engine systems. Garage Gurus is an important new investment in their future.”

Repair professionals and other VIP guests had the opportunity to tour the new, 15,000-square-foot training center, meet several of Federal-Mogul Motorparts’ more than 100 ASE-certified “Gurus,” inspect two of the network’s Web-connected “Gurus-on-the-Go” product technology vans and try a variety of new eLearning modules – all while enjoying the tastes of Chicago as provided by local food trucks. Special guests included Koker, star of History’s popular “Counting Cars” reality TV series, and nationally recognized graffiti artist Antonio “Shades” Agee, who was commissioned to “tag” one of the Skokie training center’s classrooms.

Each Garage Gurus training center includes include multiple vehicle repair/training bays and classrooms and serves as the operating base for one or more “Gurus-On-The-Go” product technology vans. The Garage Gurus curriculum comprises more than 100 diagnostic and repair courses, including onsite workshops, field clinics, and distance learning modules and webinars offered at www.FMgaragegurus.com. All training, product demonstrations and related assistance are available in English and Spanish languages.

Garage Gurus is a central element of Federal-Mogul Motorparts’ “Tech First” initiative aimed at strengthening the automotive service industry’s connection to the front-line professionals who service thousands of vehicles each day. In addition to offering technical training and other assistance, the new network is designed to underscore the importance of using premium branded replacement parts engineered and manufactured to provide the quality, safety and performance consumers demand.

For more information regarding Garage Gurus, please visit www.FMgaragegurus.com.

Drag Racer Carly Jo Ellingson Wins 2015 ‘Search for a Champion’ Contest

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Carly Jo Ellingson has won dozens of races during her comparatively brief drag racing career, but her latest victory tops them all. The 20-year-old Rapid City, S.D., native is the winner of the $50,000 grand prize racing sponsorship in the Champion® Spark Plug brand’s annual “Search for a Champion” contest. Ellingson, who competes in the National Hot Rod Association’s Pro E.T. and Super Pro classes, bested nearly 150 other leading grassroots racers from across the U.S. and Canada.

“Performance Driven™” Champion spark plugs, wipers and filters are products of Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corporation.

“I am thrilled to have the opportunity to represent one of the most popular brands in the automotive industry,” Ellingson said. “Champion and Federal-Mogul Motorparts have given me a once-in-a-lifetime chance to advance my career and eventually compete at the professional level.”

Ellingson was selected from a field of 15 finalists whose 2–minute “Search for a Champion” video entries best demonstrated their passion and determination to win with the help of Champion products. Members of the Champion online community were invited to vote for their favorite videos through two rounds of judging, with more than 75,000 votes cast via the www.AlwaysAChampion.com website.

Ellingson became interested in drag racing at age eight after seeing the movie “Right On Track,” which chronicled the early racing careers of sisters Erica and Courtney Enders. Just one year later, Ellingson was behind the wheel of her own car in the NHRA Junior Dragster class, where she won nearly 70 events, six points titles and her first “Wally” NHRA national event championship trophy. In 2012, she moved up to the Pro E.T. and Super Pro classes with a restored, Champion-powered 1970 Ford Mustang that her father had first owned as a high school sophomore. She won two event titles and posted two runner-ups in her first season, sat out the next year following an accident, and then returned in 2014 to win two additional events.

“Carly Jo’s passion for racing is obvious as soon as you start to watch her video, and it’s clear that the Champion community found her story particularly compelling,” said Jessica Wynn, global director, digital marketing and strategy for Federal-Mogul Motorparts. “She will be an exceptional representative of our company and the iconic Champion brand.”

Search for a Champion participants competed for a total prize purse of $125,000 in sponsorships. In addition to Ellingson’s $50,000 grand prize sponsorship, Federal-Mogul Motorparts awarded $5,000 Champion sponsorship packages to each of 15 finalists. The company also rewarded the Champion online community for its participation by distributing 200 voter sweepstakes prize packs featuring a Champion shirt, hat and decals.

To learn more about Search for a Champion and “Performance Driven” Champion products, please visit www.AlwaysaChampion.com. Follow the brand’s @ChampionPlugs Twitter feed and like us on Facebook at www.facebook.com/ChampionSparkPlugs. To identify the best Champion plug for any application, please use the free www.FMe-cat.com electronic catalog.

Federal-Mogul Motorparts Set to Launch ‘Garage Gurus,’ an Investment in Automotive Technicians, Repair Businesses

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Independent automotive repair providers throughout the U.S. will soon be able to tap into an extensive network of technical training and product support resources designed to help enhance their competitiveness in an age of increasingly complex vehicle technologies.

“Garage Gurus,” a first-of-its-kind, comprehensive technical education platform from Federal-Mogul Motorparts, will debut in April with onsite, online and on-demand training and other support available to thousands of technicians, service writers and shop owners. A division of Federal-Mogul Holdings Corporation, Federal-Mogul Motorparts is a leading global manufacturer and supplier of original equipment and premium branded replacement parts.

Garage Gurus is a key element of the company’s recently announced “Tech First” initiative aimed at strengthening the automotive service industry’s support of the front-line professionals who repair and maintain a majority of today’s passenger vehicles. The first four Garage Gurus regional training centers will open in April in the Bronx, N.Y., St. Louis, Mo., Skokie, Ill., and Van Nuys, Calif. Up to 15 training centers with a combined reach of more than 67,000 vehicle repair locations are expected to be in operation by the end of the year. These facilities will be staffed by more than 100 “Gurus” certified by the National Institute for Automotive Service Excellence (ASE).

“Each year, millions of consumers turn to professional automotive service providers to help restore the safety and reliability of their vehicles,” said Dan Ninivaggi, CEO, Federal-Mogul Motorparts. “Garage Gurus is an important new investment in the future of these vital local businesses and in the thousands of technicians and other professionals who help keep motorists safe behind the wheel.”

Each Garage Gurus training center will include multiple vehicle repair/training bays equipped with the latest diagnostic tools. Operating from these facilities will be Web-connected “Gurus-On-The-Go” product technology vans that will visit repair shops and technicians throughout each region.

Garage Gurus and other “Tech First” initiatives are also designed to support automotive parts distributors by servicing their customers and communicating the importance of selecting high-quality replacement parts from reputable partners. “I think every parts manufacturer and distributor would agree that well-trained technicians and successful service shops are the lifeblood of our industry,” Ninivaggi said. “In supporting the technician, service writer, shop owner and parts counterperson, we are investing in our own business and in the businesses that stock and sell our parts.”

Millions to Learn Why ‘Parts Matter’ Through Broad-Reaching New Digital Campaign from Federal-Mogul Motorparts

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Whether it’s a collision that could have been avoided, a loss of control caused by a broken steering component or an engine breakdown at the height of rush hour, millions of automotive repair professionals and consumers will soon be reminded why “Parts Matter” through a broad-reaching new digital advertising and social media campaign from Federal-Mogul Motorparts.

A division of Federal-Mogul Holdings Corporation, Federal-Mogul Motorparts is a leading global manufacturer and supplier of original equipment and premium branded replacement parts that provide the quality, safety and performance preferred by professional technicians and consumers. Developed in partnership with award-winning global digital marketing agency iCrossing, the new campaign will combine powerful imagery, safety and service reminders, special offers and user generated content to demonstrate why choosing high-quality replacement parts from a trusted source is always the best choice.

“‘Parts Matter’ reduces an often complex buying experience to a powerfully simple, fact-based message that will resonate with professional technicians and vehicle owners,” said Jessica Wynn, global director, digital marketing and strategy, Federal-Mogul Motorparts. “When it comes to choosing any replacement product, whether a brake pad, control arm, wiper blade, spark plug, headlamp or head gasket, that choice can ultimately affect the vehicle’s safety, performance and reliability. Parts matter because the wrong choice can have serious consequences.”

The digital campaign debuts this week in a wide range of automotive trade and consumer-targeted digital media, including www.AutoMD.com, a comprehensive free online resource that helps consumers make informed decisions regarding vehicle repairs. The campaign will include social media elements through which consumers and repair professionals will be encouraged to share their own examples – through photos, videos and stories – of why “parts matter.” This multi-faceted digital campaign will be integrated with other trade and consumer advertising, editorial and additional marketing activities in support of Federal-Mogul Motorparts’ broad portfolio of premium brands and products, including ANCO® wiper blades; Champion® spark plugs, wipers and filters; Fel-Pro® gaskets; MOOG® steering and suspension parts; National® seals; Wagner® brake products; and Wagner lighting.

In addition to the “Parts Matter” digital campaign, Federal-Mogul Motorparts recently launched a “Tech First” initiative comprising on-site, on-line and telephone-based technical training and product support available at no charge to technicians, repair shop owners and parts professionals.

As the company’s new digital advertising agency of record (AOR), iCrossing brings extensive experience in helping leading brands drive customer engagement through creative, impactful digital campaigns. Identified as a “Leader” in the Gartner Magic Quadrant for digital marketing agencies, the company has represented a number of automotive OEMs and leading global consumer brands.

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Kevin Harvick Dominates at Las Vegas, Crew Chief Rodney Childers Named MOOG® ‘Problem Solver of the Race’

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Defending NASCAR® Sprint Cup champion Kevin Harvick led a race-high 142 laps in winning his third race in the past six Cup Series starts, and Harvick’s crew chief, Rodney Childers, was selected as the MOOG® Steering and Suspension “Problem Solver of the Race” in Sunday’s Kobalt 400 at Las Vegas (Nev.) Motor Speedway. MOOG is the Official Steering and Suspension of NASCAR.

Sponsored by Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corporation, the weekly MOOG Problem Solver award is presented to the Cup Series crew chief whose car delivers the best second-half improvement in average lap time while finishing on the lead lap. Harvick and Childers’ MOOG-equipped No. 4 Jimmy John’s/Budweiser Chevrolet was fast in virtually all phases of Sunday’s race, but Childers and the Stewart-Haas Racing crew managed to coax a race-best 0.306-second-per-lap improvement over the final 134 laps of the 1.5-mile speedway. In truth, the only serious challenge the team faced was an ominous vibration during the final few laps, but Harvick still managed a 1.640-second margin of victory over the No. 78 Chevrolet SS of Martin Truex Jr.

Harvick’s win extends his streak of top-two Cup Series finishes to six, the 4 car having finished second this year at Daytona and Atlanta and winning two of the final three starts of 2014. He and Childers are in just their second season together at Stewart-Haas.

“Rodney and Kevin put all the pieces together in the second half of last year, and it looks like nothing has changed in 2015. You can see the confidence in their eyes from the moment they arrive at the track, and Rodney and the Stewart-Haas crew have been nearly flawless on pit road,” said Tim Nelson, director of motorsports for Federal-Mogul Motorparts.

In addition to weekly MOOG Problem Solver honors, Federal-Mogul Motorparts sponsors the season-ending $100,000 MOOG “Problem Solver of the Year” Award, presented to the crew chief with the best overall performance throughout the 36-race season. Defending Problem Solver of the Year is Luke Lambert, crew chief for Ryan Newman and the MOOG-equipped No. 31 Chevrolet, which finished third in Sunday’s race.

The preferred choice of professional technicians and NASCAR crew chiefs, MOOG is in its 50th year of Cup competition. MOOG parts have been the choice of every Cup series champion since 1966, an unprecedented 49-year winning streak.

To learn more about MOOG products, please contact your MOOG Steering and Suspension supplier or visit the technician-focused www.moogproblemsolver.com website. Like MOOG on Facebook at https://www.facebook.com/moogproblemsolver and follow the brand on Twitter for product updates and special promotions.

Special Offer from Champion® Spark Plugs Can Help Consumers Save Up to $40 on Automotive Tune-Ups

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Consumers who tune up their vehicles for improved performance, efficiency and reliability can save up to $40 through a new mail-in rebate offer from Federal-Mogul Motorparts’ iconic Champion® Spark Plugs brand. Federal-Mogul Motorparts is a division of Federal-Mogul Holdings Corporation .

Now through December 31, 2015, consumers can qualify for mail-in rebates of $2.50 per plug on premium Champion® Iridium spark plugs, as well as $2 mail-in rebates for each Champion Double Platinum Power™ and Platinum Power™ spark plug purchased through December 31. Also available is a $2 mail-in rebate on Champion glow plugs for diesel-fueled vehicles.

Performing periodic tune-ups – including replacing worn spark plugs with new, “Performance Driven™” Champion plugs – can in many cases help restore engine power, fuel efficiency and reliability, eliminate hesitation, improve idle and prevent potential damage to the vehicle’s catalytic converter. The Champion brand offers a comprehensive range of premium replacement spark plugs featuring leading-edge technologies that help meet the precise operating demands of each corresponding engine. Champion plugs are available through thousands of North American automotive parts providers.

“It can be very difficult to notice the gradual loss of engine power and efficiency, so it makes sense to have your spark plugs and other ignition system components checked at the intervals recommended in the vehicle owner’s manual,” said Champion Brand Manager Ann Skrycki-Mohler. “If the plugs are worn, there’s a good chance your engine is not operating at peak efficiency.”

An ideal choice for today’s iridium-equipped domestic and foreign-nameplate engines, Champion® Iridium spark plugs feature a fine-wire iridium center electrode and the brand’s exclusive Heat-Active™ alloy for maximum performance and long life. Champion Double Platinum Power spark plugs are equipped with two platinum conductors and the Heat-Active alloy, ensuring exceptional performance in virtually any domestic or foreign-nameplate engine. The single platinum conductor in Champion Platinum Power plugs helps provide better ignitability and smoother idle under a wide range of operating conditions. Champion glow plugs are engineered to help today’s diesel engines start faster and more quickly reach optimal operating temperatures for enhanced efficiency and performance.

Maximum product rebate is $40. Rebates may be paid by check, PayPal or Champion Visa® prepaid card. For additional rules and restrictions, please visit www.ChampionRebate.com.

For more information regarding Champion spark plugs, simply visit the nearest Champion provider or log on to www.AlwaysaChampion.com. Follow the brand’s @ChampionPlugs Twitter feed and like us on Facebook at www.facebook.com/ChampionSparkPlugs. To identify the best Champion plug for any application, please use the free www.FMe-cat.com electronic catalog.

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Federal-Mogul Motorparts Introduces Sealed Power® Vintage Line For Classic American Engines

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The Sealed Power ® Engine Parts brand has introduced an extensive line of vintage replacement engine components covering millions of classic American passenger vehicles manufactured between 1928 and 1980. The new Sealed Power Vintage™ product line includes original equipment-design pistons, piston rings, gaskets, engine bearings and valvetrain components updated and enhanced to today’s quality standards. Sealed Power products are distributed by Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corporation.

“Car collectors and restoration specialists appreciate our heritage as a leading original equipment manufacturer for many of the most popular vintage American passenger cars and light trucks. What they might not have known until now is that we have continued to offer a full line of replacement parts and gaskets to help keep these engines running like new,” said Raymond King, global director, engine and sealing, Federal-Mogul Motorparts.

The Sealed Power Vintage line includes:

  • Cast and POWERFORGED® aluminum pistons
  • Piston rings
  • Piston-and-ring combination sets
  • Gasket sets featuring premium Fel-Pro® gaskets
  • Main, rod and cam bearings
  • Intake and exhaust valves, valve springs, push rods, rocker arms, lifters, and related parts

Product features and benefits information, along with virtual “paper” catalogs featuring digital search capability, can be found at www.SealedPowerVintage.com.

For additional information regarding Sealed Power Vintage engine parts, please contact your Sealed Power or Speed-Pro® distributor or visit www.SealedPowerVintage.com.

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