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e360 Initiatives
Innovative National® Unitized Axle Shaft Seal Permits Faster, Easier Installation on Ford Super Duty 4×4 Trucks
December 5, 2013 — FMe360
An innovative one-piece front axle shaft seal that permits faster, easier installation and provides superior sealing characteristics on Ford Super Duty 4×4 trucks has been introduced by Federal-Mogul’s National® Oil Seals brand. The new, patent-pending unitized seal (No. 710825) is available immediately through National Oil Seals distributors and jobbers.
The new National seal – engineered for Ford F250, F350, F450 and F550 4×4 trucks equipped with Spicer 50 or 60 Monobeam front axles – features a sophisticated, one-piece design that helps provide proper axial alignment during installation to ensure trouble-free performance and longer life. The new design does not require a snap-ring and can be installed by hand.
“Our innovative new unitized National seal is ready to install right out of the box without tools and eliminates the misalignment concerns commonly associated with conventional oil seals for these applications,” said Raymond King, director of business development, sealing, Federal-Mogul Vehicle Components segment.
Key features of this new seal include:
- Advanced labrynth path for superior exclusion of potentially damaging contaminants
- Internal thrust pad ensures proper axial alignment following installation
- Annular ribs on seal O.D. provide superior retention within bore
- Shur-Lock™ I.D. ribs secure seal against the shaft under all operating conditions
- Shipped complete with O-ring for a complete installation
For additional information, please contact your National Oil Seals supplier or Federal-Mogul representative. To identify the correct National seal for any application, please use the convenient www.FMe-cat.com electronic catalog.
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ANCO® ‘Clear Shot Challenge’ Offers $50 ShopNHL.com Gift Cards To Winners Who Share Their Passion for NHL® Hockey
December 4, 2013 — FMe360
ANCO®, the official wiper blade of the National Hockey League®, has announced an innovative consumer promotion that will award $50 ShopNHL.com gift cards to fans who create and share photos that best demonstrate their passion for professional hockey.
Featuring five two-week contests between Dec. 3, 2013, and Feb. 11, 2014, the ANCO “Clear Shot Challenge” will award ShopNHL.com gift cards valued at $50 each to five participants in each contest period who create and post winning photos to Instagram or Facebook in addition to the contest registration page at www.ANCOWipers.com. Winners will be selected based on creativity and relevance to the contest theme.
“NHL fans are incredibly passionate about their teams and have a deep connection to the sport,” said ANCO Wipers Brand Manager Tracy Neil. “The ANCO Clear Shot Challenge is a fun way for fans to demonstrate their passion for NHL hockey while competing for their favorite fan gear.”
The five ANCO Clear Shot Challenge contest themes and entry periods are:
Why Do You Love the NHL? (Dec. 3-17, 2013)
Your Favorite Place to Watch NHL Hockey (Dec. 18-31, 2013)
Show Us Your Best Hockey Smile (Jan. 1-14, 2014)
Game Day Forecast (Jan. 15-28, 2014)
Best Game Day Face Paint (Jan. 29-Feb. 11, 2014)
To enter, fans simply must create a photo that matches the theme, share it via Instagram or Facebook, and then register their shared photo on the Clear Shot Challenge page at www.ANCOWipers.com. The contest is not available where prohibited by law. For rules and restrictions, please visit www.ANCOWipers.com.
For more information regarding ANCO products and programs, please contact your ANCO distributor or Federal-Mogul representative or visit www.ANCOwipers.com. To identify the right ANCO product for virtually any application, simply use the convenient www.FMe-cat.com electronic catalog or, for smart phone users, visit www.GetANCO.mobi. Like ANCO on Facebook (https://www.Facebook.com/ANCOWiperBlades) and follow the brand on Twitter (www.twitter.com/ANCOWiperBlades) for product updates and special promotions.
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Matt Borland, Crew Chief for Ryan Newman and No. 39 Chevrolet, Wins MOOG® ‘Problem Solver of the Year’ Award
November 19, 2013 — FMe360
Matt Borland, crew chief for Ryan Newman and Stewart-Haas Racing’s No. 39 Quicken Loans Chevrolet SS, clinched the prestigious MOOG® Steering and Suspension “Problem Solver of the Year” Award during Sunday’s season-ending Ford EcoBoost 400 NASCAR® Sprint Cup race at Homestead-Miami (Fla.) Speedway. Borland secured the $100,000 year-end MOOG award on the basis of his Cup Series-leading five weekly MOOG “Problem Solver of the Race” wins.
Sponsored by global vehicle components manufacturer Federal-Mogul Corporation, the MOOG Problem Solver awards recognize the vital in-race contributions of Sprint Cup crew chiefs. The Problem Solver of the Race award is presented following each Sprint Cup contest to the crew chief whose car posts the greatest second-half improvement in average lap time while finishing on the lead lap. The $100,000 year-end award is presented to the crew chief with the best overall performance throughout the season. Three crew chiefs – Todd Gordon (No. 22 Ford), Gil Martin (No. 29 Chevrolet) and Paul Wolfe (No. 2 Ford) – tied for second in the final Problem Solver standings with four wins each.
“Matt demonstrated an impressive ability to anticipate changes in track conditions and continually enhance the performance of the 39 car,” said Michael Proud, director of marketing, North America, Federal-Mogul. “The MOOG Problem Solver awards are all about making the right adjustments at the right time to help move your car toward the front of the field. No one did that more effectively and consistently this year than Matt.”
Borland and the MOOG-equipped 39 Chevrolet SS captured MOOG Problem Solver of the Race honors at Fontana in March, at Darlington and Charlotte in May, at Richmond in September, and in last week’s AdvoCare 500 at Phoenix. Last week’s win broke a four-way deadlock at the top of the year-end standings. He will receive his $100,000 MOOG Problem Solver of the Year check and custom-crafted MOOG ball joint trophy during the NASCAR NMPA Myers Brothers Award Luncheon in Las Vegas in December.
Winner of weekly MOOG Problem Solver honors in Sunday’s race was Steve Letarte, crew chief for Dale Earnhardt Jr. and the MOOG-equipped No. 88 Budweiser Chevrolet. The 88 car delivered a race-best 0.385-second improvement in finishing third at Homestead. Letarte finished the year with three weekly MOOG awards.
MOOG Steering and Suspension components are the leading choice of automotive repair professionals and top crew chiefs and have helped drive an unprecedented 48 consecutive NASCAR Cup champions to victory.
For more information regarding the MOOG Problem Solver awards and MOOG products, visit the brand’s technician-focused www.moogproblemsolver.com website or contact your MOOG supplier. Like MOOG on Facebook at www.facebook.com/moogproblemsolver or follow @moogPS on Twitter. To identify the right MOOG part for virtually any application, please use the convenient www.FMe-cat.com electronic catalog.
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Jimmie Johnson’s 48 Chevrolet Makes it 48 Straight For MOOG® Steering and Suspension
November 18, 2013 — FMe360
Jimmie Johnson and the No. 48 Lowe’s Chevrolet SS captured their sixth NASCAR® Sprint Cup title and extended the MOOG® Steering and Suspension brand’s Cup Series championship streak to 48 years in Sunday’s Ford EcoBoost 400 at Homestead-Miami (Fla.) Speedway. The leading choice of NASCAR crew chiefs and professional technicians, MOOG Steering and Suspension parts are manufactured by global vehicle components supplier Federal-Mogul Corporation.
Johnson’s title, the first in the era of NASCAR’s advanced Gen-6 vehicle platform, continues an unprecedented winning streak that began in 1966 with David Pearson and the MOOG-equipped No. 6 Dodge. In total, 20 different drivers – including racing legends Richard Petty, Benny Parsons, Cale Yarborough, Bobby Allison, Dale Earnhardt, and Jeff Gordon – have won Cup Series championships on MOOG parts over the past 48 years.
“There are very few brands and technologies that have stood the test of time, both on the racetrack and in the automotive service bay, as well as MOOG,” said Michael Proud, director of marketing, North America, Federal-Mogul. “Sprint Cup crew chiefs and automotive service professionals choose MOOG day after day, year after year, because they know that our innovative parts are designed and built to deliver superior performance and durability under a full range of conditions.”
Sunday’s race capped a perfect weekend for the MOOG brand, as Matt Crafton and the MOOG-equipped No. 88 Toyota clinched the season title in the NASCAR Camping World Truck Series, and Austin Dillon won his first NASCAR Nationwide Series title in his MOOG-equipped No. 3 Chevrolet.
The MOOG product line includes an extensive range of high-quality steering and suspension components – including ball joints, tie rod ends, control arms, idler and pitman arms, sway bar links, complete strut assemblies, hub assemblies and universal joints – covering virtually any foreign-nameplate or domestic vehicle. These parts are available through thousands of automotive service locations and parts providers throughout the U.S. and Canada.
To learn more about MOOG Steering and Suspension components, please visit the brand’s technician-focused www.moogproblemsolver.com website or contact your MOOG supplier. Like MOOG on Facebook at www.facebook.com/moogproblemsolver or follow us on Twitter (@moogPS). To identify the right MOOG part for virtually any application, please use the convenient www.FMe-cat.com electronic catalog.
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Federal-Mogul Receives Four Automotive Communications Awards At 2013 AAPEX Show
November 14, 2013 — FMe360
The Federal-Mogul Vehicle Components segment received four awards for excellence in business-to-consumer and business-to-business communication during the 2013 Automotive Aftermarket Products Expo (AAPEX) in Las Vegas. The annual Automotive Communications Awards (ACA) program, sponsored by the Car Care Council Women’s Board and Automotive Communication Council, highlight outstanding advertising, marketing and public relations activities on behalf of aftermarket organizations.
In the business-to-consumer category, Federal-Mogul’s ANCO® Wipers brand was honored for the best television commercial and the company’s Champion® brand received the award for the best customization of a Facebook page (www.facebook.com/ChampionSparkPlugs).
Federal-Mogul received a business-to-business award for best magazine article (general market/special interest) for an eight-page editorial section, titled “STOP,” introducing Wagner® ThermoQuiet® CeramicNXT brake pads featuring OE21™ low-copper friction formulations. The company’s MOOG® Steering and Suspension brand received the business-to-business award for best Facebook customization (www.facebook.com/MOOGProblemSolver).
“ACA is the premier marketing awards program for the North American aftermarket and an important indicator of the value of a supplier’s communication efforts,” said Michael Proud, director of marketing, North America, Federal-Mogul Vehicle Components segment. “We’re honored to receive these confirmations that our team continues to excel in connecting with the professionals and consumers who choose Federal-Mogul products every day.”
The Car Care Council Women’s Board comprises professional women and men from the automotive aftermarket who are dedicated to providing career leadership to women in the automotive aftermarket, providing car care information to female audiences and encouraging young people to investigate opportunities in the automotive aftermarket. The Automotive Communication Council (ACC) is a national, non-profit organization comprised of marketing professionals engaged in public relations, advertising, branding and other communication practices for automotive aftermarket companies. ACC provides a networking forum for the exchange of ideas, information and resources about issues, challenges and trends impacting companies and organizations throughout the aftermarket industry.
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Chat Online With Kevin Harvick During November 12 #ChampionChat Session
November 12, 2013 — FMe360
Kevin Harvick, driver of the No. 29 Richard Childress Racing Chevrolet, will take time out from preparing for Sunday’s season-ending Ford Ecoboost® 400 Sprint Cup race to participate in the next #ChampionChat social media session, Tuesday, November 12, at 7 p.m. E.T. Anyone can participate by logging on to Twitter.
Federal-Mogul’s popular monthly #ChampionChat sessions enable the Champion community to engage in a wide-ranging online dialog with Harvick, one of the world’s most popular racing professionals. The series has generated thousands of tweets and millions of impressions this year for the iconic Champion® brand of spark plugs, wipers, filters, and chemical additives.
To connect with Harvick during Tuesday’s chat, simply log on to Twitter and add the #ChampionChat hashtag to the end of each message.
“We’re very pleased that Kevin is setting aside time to connect with fans during arguably the busiest and most important week of the racing season,” said Federal-Mogul Digital Marketing Manager Jessica Wynn. “He’ll be able to give us an insider’s look at the planning and pressure involved in the final race in the Chase for the Sprint Cup.”
To add Tuesday’s #ChampionChat session to your calendar, simply click on the following link: http://media.corporate-ir.net/media_files/irol/25/251259/ChampionChatKevinHarvicknov.ics.
For more information regarding “Performance Driven™” Champion products and programs, please visit the nearest Champion provider or log on to www.AlwaysaChampion.com. Like Champion on Facebook at www.facebook.com/ChampionSparkPlugs, and follow us on Twitter at www.twitter.com/ChampionPlugs.
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New ANCOWipers.com Drives Consumer Engagement Through Streamlined Interface, Exclusive Tie-ins to NHL®
November 12, 2013 — FMe360
ANCO® Wipers, “The Clearest Choice® in Wiper Blades,” has introduced an extensively enhanced website – www.ANCOWipers.com – that helps drive consumer engagement through streamlined access to product and purchasing information as well as a variety of interactive activities linked to the brand’s exclusive status as the official wiper blade of the National Hockey League®.
Consumers can use the new site to quickly determine which of the latest ANCO wiper designs best matches their driving needs, and then look up the corresponding part number for their vehicle. Product highlight pages – covering innovative ANCO Contour® premium beam blades, Profile® beam blades, Transform™ hybrid blades, AeroVantage® premium bridge blades, 31 Series blades, Rear blades, and Winter blades – also include helpful, short videos describing key features and benefits. Detailed installation instructions for each blade design are available to help ensure increased customer convenience and satisfaction. Visitors can also click on links to the brand’s Facebook (www.facebook.com/ANCOWiperBlades) and YouTube (www.youtube.com/user/ANCOWipers) pages and Twitter feed (www.twitter.com/ANCOWiperBlades) to keep up on exciting promotions and the latest news related to the ANCO brand.
Fans of NHL competition are encouraged to visit the site on a regular basis to participate in an upcoming series of hockey-themed contests and special offers that will build on the 2013 season and allow fans to further support their favorite teams.
“Millions of consumers are being re-introduced to ANCO through our NHL sponsorship, innovative promotions and fast-growing network of dealers,” said ANCO Brand Manager Tracy Neil. “Our new website will play a central role in our continued growth as these consumers connect with us online to learn why the right blades matter and discover world-class ANCO technologies that can help keep them safe on the road.”
ANCOWipers.com highlights the brand’s technology advantage through a comprehensive library of U.S. patents received by ANCO product engineers. The most recent patent is the exclusive Articulated Contact™ technology – featured in Contour and Profile beam blades – that permits unrestricted blade flexing for more uniform pressure distribution and improved conformance to today’s curved windshields.
For additional information regarding ANCO products, please contact your ANCO distributor or Federal-Mogul representative or visit www.ANCOwipers.com. To identify the right ANCO product for virtually any application, simply use the convenient www.FMe-cat.com electronic catalog or, for smart phone users, visit www.GetANCO.mobi. Like ANCO on Facebook (https://www.Facebook.com/ANCOWiperBlades) and follow the brand on twitter (www.twitter.com/ANCOWiperBlades) for product updates and special promotions.
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